公 kōng

  brand
          Meatology
          Chocha Foodstore
          RAY  
          3quartercup
          Le Pont
          CBD
          Beutifood
          巨木音乐 Jumuro Music
          够力原创 KO! Music 
          Bunk & Bilik Hotel
          Bunk & Bilik Hotel SP
          Hood Hostel
          Uroot Spa
          REV Fitness
          Auntie Hazel's Popcorn
          Amazin'Graze CNY
          BUTBO
          EC Photography  
  photo
          Meatology
          Beutifood
          Le Pont Boulangerie
  event
          TEDxPS Passion
          TEDxPS Unlearn Relearn
          寫給志海的
  book
          杂乱有章
          欣想事成 II
          欣想事成 III
  album
         
          我们不是都要沉睡
          Cinnabar Rouge
          Restless Heart
          Precious Moment
  prints
          NRRN
          Prints



          私 sī


          昼 ☀ 夜
          T_PE
          biji-biji
          wearable artpiece



Mark


主視覺概念
Art Direction






 角度  →

 弧度  →

 深度  →

 宽度  →


TEDxPetalingStreet 2019 主视觉概念以 “学” 的可能性与多变性作为重点出发。设计团队把 “学“ 字设想成一个伸缩自如、能屈能伸、可刚可柔的容器,以不同形状融入各个空间;从某个起点,往各角度、弧度、深度和宽度无限延伸,承载不同的内容。字形方面,将繁体“學”一字拆开,形如一位双手拥抱变化万千智慧的学者,把所学传承给下一代。因此,繁体“學”一字成为整体设计的主要系统和排版架构,用于知识装载、分类、结合,甚至被推翻,达致举一反三的效果。 至于用色,黄白作为主色,黑框形同容器,加上各种颜色的搭配如学校各科课本或作业簿,摆脱学习于人的严肃感和学术性象征,反映孩子们对世界的好奇,回归每个当下继续探索,学之根本。



The key visual concept is based on the possibility and variability of " Xué" (to learn, learning). We regard the Chinese character "Xué" as a scalable, malleable, and flexible container that can be integrated into different spaces in different forms, as well as capable of carrying different content. The standard character "Xué" is also the main system and content layout structure of the overall design, which used for loading, categorizing, tolerating, as well as used for “the breaking out-of-the-box”. With yellow and white as the primary colors, the black frame represents the container, while the additional colors reflect the school textbooks/exercise books, which imply the desire to get rid of the solemnity and academicism associated with "Xué", that echoes the children's curiosity and exploration towards the world, and thus bring us back to each of our present moments, the instinct to "Xué".




 







一本✕✕
Notebook ✕


收集废弃纸张 ↗
Collect Leftover Papers



裁切 ↗
Trim Papers



活版印刷 ↗
Letterpress



烫印 ↗
Foil Stamping



组装 ↗
Binding










✕ - 不是错!
✕ - Not a Mistake!


收集废弃材料 ↗
Collect Surplus Materials



激光切割 ↗
Laser Cut



清理工作 ↗
Build



组装 ↗
Foil Stamping



补漆 ↗
Touch Up





主办单位
Client

TEDxPetalingStreet

美术指导
Art Direction

一 亻一 半 Kongsi Design
    蒋芷苓 Cheong Zhi Ling
    郑文辉 Tay Boon Hwee
    陈芷恩 Tan Zhi En 
    刘俊佑 Jeffrey Low



动态影像
Motion Graphic

房作栋 Fong Zuo Dong
梁育儿 Leong Yu Er
Moss Motion
    邱鼎坤 Khoo Teng Koon
    刘建良 Law Jian Liang
    刘姵贝 Law Pei Bei
    林进国 Ricco Lim

文案策划
Editorial

黄葆华 Valenne Wong
杨子宇 Devlen Yang



装帧印刷
Booklet Printing

Paper → Antalis Malaysia
Printing → Reca Press
Binding → Summorie

影像制作
Production 

一 亻一 半 Kongsi Design
凡映 Fanomenal Pictures
翌映制作 The Next Pictures
郭童琳 Sara Kok



原创音乐
Music 

巨木音乐 Jumuro Music
    杨文康 Chris M. Yong

活动摄影
Event Photography

凡映 Fanomenal Pictures
翌映制作 The Next Pictures
杨成伟 Jayz Yong
郭于珂 Kuik Yi Ke
林文桦 Lim Boon Hua
林嘉玲 Lim Ka Ling
萧钿录 Siew Thiam Lok
陈勇全 Tan Yong Quan
王进福 Wong Chin Hoch