主視覺概念
Art Direction ↗
Art Direction ↗
← 角度 →
← 弧度 →
← 深度 →
← 宽度 →
TEDxPetalingStreet
2019 主视觉概念以 “学” 的可能性与多变性作为重点出发。设计团队把 “学“ 字设想成一个伸缩自如、能屈能伸、可刚可柔的容器，以不同形状融入各个空间；从某个起点，往各角度、弧度、深度和宽度无限延伸，承载不同的内容。字形方面，将繁体“學”一字拆开，形如一位双手拥抱变化万千智慧的学者，把所学传承给下一代。因此，繁体“學”一字成为整体设计的主要系统和排版架构，用于知识装载、分类、结合，甚至被推翻，达致举一反三的效果。
至于用色，黄白作为主色，黑框形同容器，加上各种颜色的搭配如学校各科课本或作业簿，摆脱学习于人的严肃感和学术性象征，反映孩子们对世界的好奇，回归每个当下继续探索，学之根本。
↓
The key
visual concept is based on the possibility and variability of " Xué"
(to learn, learning). We regard the Chinese character "Xué" as a
scalable, malleable, and flexible container that can be integrated into
different spaces in different forms, as well as capable of carrying different
content.
The
standard character "Xué" is also the main system and content layout
structure of the overall design, which used for loading, categorizing,
tolerating, as well as used for “the breaking out-of-the-box”.
With yellow and white as the primary colors, the
black frame represents the container, while the additional colors
reflect the school textbooks/exercise books, which imply the desire to get rid
of the solemnity and academicism associated with "Xué", that echoes
the children's curiosity and exploration towards the world, and thus bring us
back to each of our present moments, the instinct to "Xué".
一本✕✕ ↗
Notebook ✕
Notebook ✕
①
收集废弃纸张 ↗
Collect Leftover Papers
②
裁切 ↗
Trim Papers
③
活版印刷 ↗
Letterpress
④
烫印 ↗
Foil Stamping
⑤
组装 ↗
Binding
✕ - 不是错！↗
✕ - Not a Mistake!
✕ - Not a Mistake!
①
收集废弃材料 ↗
Collect Surplus Materials
②
激光切割 ↗
Laser Cut
③
清理工作 ↗
Build
④
组装 ↗
Foil Stamping
⑤
补漆 ↗
Touch Up
